If you are a life coach, then you’ve definitely been faced with the “how to get your first life coaching clients” question? The good news is that at the end of this article, that task would have been completely demystified. Read on.
Having admired some figures in the industry for a long time, you’ve decided to equip yourself with the requisite training and from the get-go, you have looked forward to a time when you will help people harness their inner strength, make better of their lots in life, and make the principles of life, relationships and career work for them.
You have heard of Mike Bayer, Lynda Field, Carrie Bowman. You have listened to them and seen how far these figures have gone in the industry. This has even inspired you to give your all to training, so with time you can make your mark in the field as well. Now you have paid your dues as far as learning is concerned. You have set out to change the world, one person, at a time, but alas, your excitement has been arrested by the unforeseen. You are finding it hard to convert your first lead. You have run to Google with questions like how to get clients in life coaching, how to get your first life coaching client, how to get life coaching clients without meaningful results, and you are losing it. I understand. This is the story of many young bloods in the field of life coaching.
Hear are the steps on how to get life coaching clients:
- Clearly define your target audience
- Engage your potential clients through a quality website
- Be sure to leverage offline marketing
- Offer free coaching sessions and courses
- Explore the wonders of content marketing
- Design unique effective courses
- Run facebook ads
- Network, Network, Network
- Start selling your services, courses and consultations.
In the remainder of the piece, I will share with you game-changing hacks that will help you get clients in life coaching.
1. Clearly Define Your Target Audience
Like every other business, life coaching depends on effective marketing to be successful. Effective marketing strategies cannot be implemented without a clearly defined target audience or buyer persona. Knowing your target audience is key to successful marketing and conversion of leads into paying clients.
While at it, you must also define your unique selling proposition, stating why a client should choose you over another professional in such a competitive field like life coaching.
2. Engage Your Potential Clients Through A Quality Website & Social Media Platforms
With a professional website and engaging social media presence, you have the opportunity to utilize free or cheap marketing tools to put your business in the limelight. With it, your practice will stand out from those of your competitors. You’ll also be able to reach out to a global audience with your brand message
There are superb, top-notch quality templates Wix templates) that can make creating a website stress-free for you. By using Life Coach Wix templates, you can hit the ground running with all the relevant features and functionalities that you need. These platforms also provide you the chance to experiment with ideas and get quality feedback for improved campaigns. This can help soothe the “how to get clients in life coaching” worry.
3. Be Sure To Leverage Offline Marketing
While the digital platforms offer amazing marketing advantages, offline marketing equally has a lot in store for your life coaching practice.
You can organize a small (free) event in your locality, where you can have quality engagements, meet potential clients and share important means of contact like business cards.
4. Offer Free Coaching Sessions & Courses
If you are wondering how you can get clients, another reliable way is to offer mouth-watering but short free coaching or courses to your potential clients. This will expose them to the ‘stuff’ you carry, especially at a time where professionals are jostling for clients, this can earn you clients on a platter.
Ensure to make your courses, free or paid, in VIDEO format. There are many reasons why they are better for teaching and instruction. Story for another day!
5. Explore The Wonders of Content Marketing
Content creation will subtly drive more traffic to your business than you can imagine. If you can create quality content that is engaging to your audience, in your digital platforms, you will easily sell yourself to your visitors. Over time, it will be easier for your name to come to the mind of your life coach website and social media visitors when they need service in your niche.
6. Design Unique Effective Courses
When you design your own courses, you will have an automatic system of helping your clients gain considerable knowledge of themselves and can carry out some practical self-help tasks in the convenience of their homes. This leaves you enough time to focus your meetings on the more advanced and complex stuff.
Remember, in designing your courses, videos are a better choice than audio and texts.
7. Run Facebook Ads
Facebook is a well of opportunities for businesses. With Facebook for Business, you can advertise your business to a select audience, with a select format, the places you want your ads to be displayed, measure and manage the progress of your ads.
This entails creating a landing page for your ads, and a sales funnel that helps you know which of your leads got to which point of your buying process.
8. Network, Network, Network
Search out other life coaches and connect with them. This will help grow your influence in the industry. Connect on LinkedIn, Facebook, Twitter, and other social spaces. While at it, don’t get caught up in the web of corporate narcissism. Join conversations with relevant opinions and information. Gradually, you will gain recognition and positioning in your circles.
9. Start Selling Your Services, Courses & Consultations
The goal of your business is to sell, so start selling your coaching services, courses, and consultations.
Having made clear what you can help your prospects achieve, you must decide the right time and duration for you and your clients. Be specific about the terms of your offerings and of course, the cost of your packages.
Remember that clients are always looking for ways to turn you down, so make it hard for them to say “NO” to you.
When learning to get life coaching clients, bear in mind that it is no longer enough to know only your onions in the field. Life coaching is now saturated with many professionals. You will have to properly put yourself out there to be seen and patronized.
Little things could be missing between where you currently are and where you want to be.
The field of life coaching itself is a self-promoting one. With every client you get, you stand a chance at getting another client and that other client can get you another client, and the circle will continue, so when I see life coaches asking the “how to get your first life coaching client” question, I remind them of this circle. However, the challenge lies in the ability to deliver. You must deliver quality service to earn a referral. This is why you must also continue to develop yourself even now that you are looking for more clients.